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By: Agile Marketing, Part II « Only Once – Matt Blumberg

[...] Van Weerdenburg just put up a great post called Why Marketing is Becoming Like Software Development which you should read if you run or work in, or work closely with, a marketing [...]

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By: Is Sales Become Marketing Technical Support?

[...] Why Marketing is Becoming Like Software Development we discussed how marketing was becoming Test-driven and Agile by the demands of Internet business [...]

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By: Edward Taussig

Marketing per se has been measurable for a very long time, just not as effectively (Nielson ratings, surveys/focus groups, etc.), and was obviously not designed specifically for the internet. There’s a...

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By: patmcgraw

Marketing has always been measurable – the challenge was (and is) getting people to care and take the time to set up the test, capture the results and analyze the results so that informed...

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By: Nick Van Weerdenburg

Thanks for the comments Edward and Pat. Good points. I think marketing measurement was only viable to large B2C companies, only for certain aspects of marketing, only at great expense, and only over...

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By: Mark Burgess

Good article. Here is the key point. Testing is important today and testing has been important from “way back”. If you got along before without testing, you must have been very lucky. Testing is as...

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By: Nick Van Weerdenburg

Thanks for the comment Mark!

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By: George Dinwiddie

Measurable marketing has been a staple of direct marketing for decades. See building a mail-order business by Cohen for a description of how to test offers. (My copy is an older edition, and is in...

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By: Nick Van Weerdenburg

Thanks for the comment George. The most impactful part of “Ogilvy on Advertising” for me was his discussion of what he learned from direct marketing. That lead me to “Scientific Advertising” by Claude...

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By: David Ramthun

Project Management and Agile-Scrum… I found your entry interesting thus I’ve added a Trackback to it on my weblog …

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By: Jeb Blount

Nick, You are right on the money. We live in the age of transparency. Buyers can and will learn everything they need to know about you, your products, and your reputation online. Buyers also have the...

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By: Nick Van Weerdenburg

Thanks for the comment Jeb. Congratulations on your recent book. It looks interesting.

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By: Increasing conversions by removing usability roadblocks | StayOnSearch

[...] To get to this point, most usability engineers conduct tests to generate user feedback.A recent post on Test-Driven Marketing included a great quote on the importance of user experience (UX)...

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By: What Lawyers Can Teach Product Management and Marketing About Requirements

[...] MOST POPULAR POST (LAST 60 DAYS): Why Marketing is Becoming Like Software Development [...]

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By: Experts Talk About Agile Marketing (1 of 2) | TrellisOne

[...] Quote Source: Nick Van Weerdenberg , Test-Driven Marketing blog post about Agile [...]

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